Southern Glazer’s Wine & Spirits has expanded its distribution deal with Pernod Ricard USA, bringing the company’s portfolio to more US states.

Pernod Ricard USA has announced the acquisition of a majority stake in peanut butter-flavored American whiskey brand Skrewball.

Pernod Ricard has announced the purchase of Kenwood Vineyards in California’s Sonoma Valley from F. Korbel & Bros.

Pernod Ricard USA has announced the launch of the on-trade exclusive, Absolut Craft, a new three-product line of its Swedish vodka brand, co-created by bartender Nick Strangeway.

Pernod Ricard USA and Beverage Alcohol Resource are offering free bartender training to the on-trade during May and June.

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.

Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

Instagram

Facebook